#FormulaTweet: Roncaglia Group takes Mercedes-Benz to the top of the social media world.
Posted by Gruppo Roncaglia | 24/11/2014
This year's Formula One World Championship was dominated by three new Mercedes-Benz hybrid engines, those of Hamilton and Rosberg and a third surprising engine: the one driven by fans on twitter.
Endeavour and Tech Hubble, respectively digital company and software house of the Roncaglia Group, together with Mercedes-Benz Italia, launched a unique activity: #FormulaTweet, the first Formula One car powered by tweets of fans who challenged the champions on track during the Grand Prix. During the week, instead, the community was called upon to create on the social networks, the social car that would have competed in the next circuit. The results were extraordinary: 11,200 tweets generated in ten races, made by 400 fans registered on the formulatweet.it website.
"The future of digital is not just to manage social media and web, but make a more innovative use of it, where brands are not trivial commercial breaks, but protagonists of engaging and rewarding activities for those who decide to spend time with them", says Armando Roncaglia.
#FormulaTweet, an operation that, like others already created by Endeavour together with other companies in the Group, has become a unique case study, appreciated by thousands of users online and shared by two top-notch challengers: Hamilton and Rosberg.
Yet another success for Mercedes-Benz Italia, already a case study for the Politecnico di Milano.
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