Gruppo Roncaglia


Roncaglia & Wijkander joins Huawei in the launch campaign of the new P8.

Roncaglia & Wijkander supports Huawei for the launch on the Italian market of the revolutionary Huawei P8 smartphone.

The agency of the Roncaglia Group is given the task of adapting to the Italian market the global campaign that positions the new Huawei P8 as the tool that enhances individual creativity through the innovative "Light Painting" function, which allows you to capture traces of moving light and "Low Light", which allows you to take pictures even with very low light. As summed up by the slogan "Beyond the Limits of light is your infinite creativity".

The campaign, planned on TV, press, billboards and web, aims to affirm the quality of Huawei's products.

"After the G7 campaign made in 2014, confirmation of the assignment to follow the creativity of the advertising campaign for the launch of the P8 – declares Armando Roncaglia - represents an important recognition to the creative skills of our agency, constantly oriented to innovation of the communication and business processes".