VéGé chooses Lindbergh for a new promotional project.

Lindbergh, an agency of the Roncaglia Group specialised in Loyalty, CRM and Direct, signed an important new agreement with the Végé Group to launch a new promotional operation that will be active from September 2015 at many of the associated stores.

The VéGé Group, one of the largest networks in the panorama of modern Italian associated distribution, brings together 24 business principals, with more than 1,700 sales outlets widespread throughout Italy.

"Strong viral impact and innovation" comments Giulia Roncaglia, CEO of Lindbergh "The promotion designed for the VéGé Group by Lindbergh's Loyalty specialists, in collaboration with Uruk, the Social Video Advertising agency of our Group, aims to liven up the web world of our customer and associated companies and stimulate traffic inside the stores that join the initiative. Innovation," continues Giulia Roncaglia, "together with a continuous search for new talent and the offer of new services, is the basis of our success".

With the entry of the VéGP Group, Lindbergh reinforces its leadership in Italy in the retail sector, the sector for which Lindbergh performs regular Loyalty and CRM activities for Unieuro, Hello Bank !, Revlon and Mellin.